Grow for the Gold: Trees in Business Districts

A national study, conducted by social scientists at the University of Washington, shows a positive relationship between trees planted in business districts and consumer purchasing and perception.

This newsletter summarizes the findings of a University of Washington study by social scientists on the effects of trees in business districts on consumers. The study broke down various business scenes into different categories and found that consumers rated scenes with large trees higher than those without. Amenity and comfort, quality of product and the interaction with merchants were all perceived to be better in an area with large trees. Consumers also indicated that they would be willing to pay, on average, 12% higher for products in districts with trees.

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