Marketing & Communications- Part II: Strategy & Public Relations (Webcast)

Nonprofit marketing can be thought of as exchanges of one value for another.

Nonprofit marketing can be thought of as exchanges of one value foranother. Instead of exchanging $2.00 for a meal deal, nonprofitsexchange critical community programs for funding or referrals,knowledge and information for community support and recognition, or afeeling of good will for donations. Typically nonprofits waste valuableresources and opportunities in substituting promotion activities formarketing strategy. A good urban forestry marketing plan can leverageeven a minimal marketing budget to effectively focus on countylegislators, a specific neighborhood, or a specific zip code- not thegeneral public. A target audience of soccer moms may want to know howtrees help improve their property values, while business owners maywant to know about economic impacts of trees.

This is a webinar resource.  Length: 64 minutes.

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